About DriftlineAI
Stop Drifting. Start Executing.
Strategy isn't a document. It's a direction.
DriftlineAI keeps your whole organization on course, and surfaces drift before it shows up in results.
Strategy doesn't fail loudly. It drifts — quietly, team by team, until results slip.
We've spent our careers inside companies where strategy was genuinely clear at the top — and genuinely chaotic by the time it reached the teams doing the work. A quarterly plan that felt airtight in the boardroom would, three weeks later, be interpreted five different ways across five different teams. No one was doing anything wrong. Everyone was executing the version of the strategy they thought they understood.
That gap — between strategic intent and on-the-ground execution — isn't a people problem. It's a visibility problem. Leadership can't see where understanding is fading, where belief is eroding, or where ownership is quietly being dropped. By the time drift shows up in results, it's already months old.
DriftlineAI is the platform we wished we'd had. An intelligent system that translates strategy into operational clarity, integrates with the tools teams already use, and uses AI to surface strategic drift early — while there's still time to course-correct. Not another dashboard. A CoPilot for the work of keeping an organization aligned with its own ambitions.
The Minds Behind the Mission
Meet the founders
DriftlineAI is driven by a passion for solving complex business challenges through intelligent technology. Meet the experienced leaders charting our course.
Scott Key
Co-founder & CEO
Scott is a seasoned, results-driven CX leader with extensive frontline and executive experience in AI product management, support, onboarding, and Customer Success. Known for forging high-impact teams and effective frameworks driven by customer-centric, proactive strategy, Scott brings a potent blend of strategic vision and frontline empathy. His customer-centric philosophy ensures DriftlineAI delivers solutions that unify operations, surface key insights, and empower businesses to achieve ambitious goals.
LinkedIn Profile
Shiva Mirzadeh
Co-founder & CTPO
Shiva is a visionary and award-winning technology executive with deep C-suite and board-level experience across engineering, DevOps, and product innovation. Known for scaling high-performing teams and driving business growth through strategic leadership and operational excellence, Shiva brings a rare blend of technical depth and business acumen. Her holistic approach ensures that DriftlineAI is not only architected on a scalable, secure foundation — but also positioned to lead the future of AI-powered business execution.
LinkedIn ProfileHow we navigate
A few core values guide how we build DriftlineAI and how we work with our customers.
Clear Waters, Simple Strategy
Complexity creates fog. We cut through it to make strategy clear, accessible, and actionable. Every product decision is measured against one question: does this make the path forward simpler, or more tangled?
Deep Dive Customer Partnership
We don't observe from the shore. As an AI CoPilot for strategy, we have to understand the unique currents and pressures of each customer's business. We listen first, build alongside our customers, and celebrate their wins as our own.
True North Quality
We hold ourselves to a fixed standard and check our own heading often — because a product about catching drift can't be drifting from its own craft. Attention to detail, shipshape outputs, and accountability to each other and our customers.
Founded
2025
Headquarters
Los Angeles, CA
Stage
Early Stage
Focus
SMB & Mid-Market
See the product in action
Book a demo and see how DriftlineAI helps you catch drift in week 3, not month 3.